{"id":14679,"date":"2023-11-30T17:33:52","date_gmt":"2023-11-30T17:33:52","guid":{"rendered":"https:\/\/armanitalks.com\/?p=14679"},"modified":"2023-11-30T17:43:42","modified_gmt":"2023-11-30T17:43:42","slug":"why-authenticity-is-making-a-comeback-on-youtube","status":"publish","type":"post","link":"https:\/\/armanitalks.com\/why-authenticity-is-making-a-comeback-on-youtube\/","title":{"rendered":"Why Authenticity is Making a Comeback on YouTube"},"content":{"rendered":"<h1>Why Authenticity is Making a Comeback on YouTube<\/h1>\n<p>&nbsp;<\/p>\n<p>I&#8217;ve noticed a lot of low-budget content on YouTube is rising again.<\/p>\n<p>Why?<\/p>\n<p>&nbsp;<\/p>\n<p>For a long time, Mr. Beast set the trend for YouTube content.<\/p>\n<p>He had a high-budget, fast-paced editing style that hooked the viewers in.<\/p>\n<p>&nbsp;<\/p>\n<p>Soon, other creators followed the lead.<\/p>\n<p>They too incorporated a high-budget, fast-paced editing style.<\/p>\n<p>&nbsp;<\/p>\n<p>Nowadays, I see many low-budget content gaining traction.<\/p>\n<p>A creator just talking in front of a camera.<\/p>\n<p>There is a guy named Sam Sulek blowing up and he doesn&#8217;t edit his content at all.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Why is this happening?<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Why Stories Appeal to the Nervous System<\/h2>\n<p>&nbsp;<\/p>\n<p>Whether it&#8217;s highly edited content or laid-back content, the same idea holds true:<\/p>\n<ul>\n<li>The <a href=\"https:\/\/armanitalks.com\/what-is-a-story\/\">story<\/a> is king.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>It&#8217;s important to understand what a story is.<\/p>\n<p>Different people have different perceptions regarding it.<\/p>\n<p>&nbsp;<\/p>\n<p>Some view storytelling as a \u201conce upon a time\u201d tale.<\/p>\n<p>This is a primitive view of storytelling.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>I view storytelling as a connection of ideas.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>So, if you talk about your day and deliver some sort of blast to the audience&#8217;s mind, that&#8217;s a story.<\/p>\n<p>No prince rescuing a princess is needed.<\/p>\n<p>&nbsp;<\/p>\n<h2>Storytelling is a Meritocracy<\/h2>\n<p>&nbsp;<\/p>\n<p>The definition of a meritocracy according to Google is:<\/p>\n<blockquote><p>Holding of power by people selected based on their ability.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Imagine a major movie studio spends a billion dollars making a movie created by artificial intelligence.<\/p>\n<p>Let\u2019s say the artificial intelligence is still primitive at this point.<\/p>\n<p>It can create scripts, sure.<\/p>\n<p>But the scripts are nonsensical.<\/p>\n<p>&nbsp;<\/p>\n<p>Imagine this major movie studio pulls the trigger anyways and pays money to bring this nonsensical script to life.<\/p>\n<p>&nbsp;<\/p>\n<p>The movie is made.<\/p>\n<p>You watch it.<\/p>\n<p>&nbsp;<\/p>\n<p>The next day, your friend tells you that he heard an intriguing story that you NEED to hear.<\/p>\n<p>It deals with your cousin and how she&#8217;s going viral for saying something controversial.<\/p>\n<p>The entire family is talking about it.<\/p>\n<p>Heck, the entire world is chiming in.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>He shares the story.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Now I ask you, which story did you enjoy more?<\/p>\n<ul>\n<li>The nonsensical AI script with the high budget or the story of your cousin?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Most people will say the latter.<\/p>\n<p>Because the second one made more sense to the nervous system.<\/p>\n<p>&nbsp;<\/p>\n<p>It doesn&#8217;t matter if one script required a billion dollars to be created while the other script was free.<\/p>\n<p>The main thing that matters is the narrative that grips our nervous system the most.<\/p>\n<p>&nbsp;<\/p>\n<p>Storytelling is a meritocracy.<\/p>\n<p>There is no power dynamic.<\/p>\n<p>Ultimately, it\u2019s the skills that win.<\/p>\n<p>&nbsp;<\/p>\n<h2>Why Authenticity is On the Rise<\/h2>\n<p>&nbsp;<\/p>\n<p>Many times, I see these YouTube videos talking about:<\/p>\n<p><em>&#8216;Here\u2019s why authenticity on YouTube is on the rise!&#8217;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Their video will go like this:<\/p>\n<ul>\n<li>Talk about how Mr. Beast ruined YouTube.<\/li>\n<li>Why authenticity is on the rise.<\/li>\n<li>Name a few &#8216;authentic&#8217; creators.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Guess what these videos never do though.<\/p>\n<p>&#8216;What?&#8217;<\/p>\n<p>Describe what authenticity means!!<\/p>\n<p>&nbsp;<\/p>\n<p>They never take the time to identify what it means to be authentic.<\/p>\n<p>So, that word creates a blurry image in the viewer&#8217;s mind.<\/p>\n<p>When the viewer thinks \u201cauthentic\u201d, they think of \u201clow-budget content.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>I don\u2019t view authenticity like that.<\/p>\n<p>I think you can have high-production quality and still be authentic.<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s how I define authentic:<\/p>\n<blockquote><p>Present the real you without all the bells and whistles.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>The reason that a lot of creators who are mentioned as authentic have low-budget content is because they aren&#8217;t investing in the bells and whistles.<\/p>\n<p>Aka: the editing, background music, lighting etc.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>They are the most authentic so far because they simply deliver themselves.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>I would take it a level further.<\/p>\n<p>Someone is the <strong>most<\/strong> authentic when they don&#8217;t even script their videos.<\/p>\n<p>It&#8217;s just them saying the first thing that comes to their mind.<\/p>\n<p>But that requires a different level of courage, which I will get to shortly.<\/p>\n<p>&nbsp;<\/p>\n<p>Authenticity is a spectrum.<\/p>\n<p>It can go from being:<\/p>\n<ul>\n<li>Fake as hell.<\/li>\n<li>Inauthentic but I don\u2019t know why.<\/li>\n<li>A little authentic.<\/li>\n<li>Hella\u2019 authentic.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Why Authenticity Requires Courage<\/h2>\n<p>&nbsp;<\/p>\n<p>Imagine I issue a challenge:<\/p>\n<ul>\n<li>You must start a YouTube channel with no editing whatsoever.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>This challenge will scare off a lot of people.<\/p>\n<p>They&#8217;ll think:<\/p>\n<p>\u2018What if I mess up?\u2019<\/p>\n<p>&nbsp;<\/p>\n<p>The reason that authenticity requires courage is because it requires getting to know all of you.<\/p>\n<p>When there are no jump cuts and editing, a creator needs to understand how to:<\/p>\n<ul>\n<li>Utilize their <a href=\"https:\/\/www.youtube.com\/watch?v=alsYfLCmhBc&amp;t=395s&amp;pp=ygUUdG9uYWxpdHkgYXJtYW5pdGFsa3M%3D\">tonality<\/a>.<\/li>\n<li>Match their facial expression to their story.<\/li>\n<li>Understand which thoughts are relevant and which thoughts are not.<\/li>\n<li>Know which precious ideas to leave out for the sake of the story.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>They need to get to understand their whole self.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>When a viewer consumes content like that, initially, it doesn\u2019t feel like much.<\/p>\n<p>One authentic content doesn\u2019t say much.<\/p>\n<p>But a bunch of authentic content stacked up back-to-back, after a long duration, says a lot.<\/p>\n<p>&nbsp;<\/p>\n<p>If the viewer stays, then they see:<\/p>\n<p><em>&#8216;Wait a minute. This guy is delivering himself without any bells and whistles, It&#8217;s all of him.\u2019<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>There is something beautiful about that.<\/p>\n<p>It&#8217;s true art when perceived correctly.<\/p>\n<p>&nbsp;<\/p>\n<h2>There&#8217;s Nothing Wrong with High-Production Quality<\/h2>\n<p>&nbsp;<\/p>\n<p>I want to end this piece on a positive note.<\/p>\n<p>There is nothing wrong with high-production quality.<\/p>\n<p>&nbsp;<\/p>\n<p>I can see a lot of people hating on Mr. Beast as they make videos titled:<\/p>\n<p><em>&#8216;Why authenticity is on the rise.&#8217;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>There&#8217;s nothing to hate Mr. Beast for.<\/p>\n<p>He always created art that he thought was the best.<\/p>\n<p>He reinvests all his money back into his videos.<\/p>\n<p>&nbsp;<\/p>\n<p>The people who deserve criticism are the ones who copied Mr. Beast\u2019s swag and participated in copycat culture.<\/p>\n<p>That\u2019s the cascading effect that ruined YouTube for a long time.<\/p>\n<p>&nbsp;<\/p>\n<p>There is nothing wrong with high-production quality.<\/p>\n<p>If a high-production film tells a great story, then power to them.<\/p>\n<p>&nbsp;<\/p>\n<p>Just know that storytelling is a meritocracy.<\/p>\n<p>Skills will ultimately win.<\/p>\n<p>&nbsp;<\/p>\n<p>I do see low-budget creators who deliver all of themselves getting more love in the following year.<\/p>\n<p>It&#8217;s as if YouTube is turning back the clock.<\/p>\n<p>&nbsp;<\/p>\n<h2>For more insights into storytelling, be sure to check out the Art &amp; Science of Storytelling<\/h2>\n<h3>\u2728<a href=\"https:\/\/armanitalks.gumroad.com\/l\/rusrz\">Ebook<\/a><\/h3>\n<h3>\u2728<a href=\"https:\/\/amzn.to\/3uxD3bS\">Paperback\/Kindle<\/a><\/h3>\n<h3>\u2728<a href=\"https:\/\/www.audible.com\/pd\/B09YV3MRPX\/?source_code=AUDFPWS0223189MWT-BK-ACX0-306181&amp;ref=acx_bty_BK_ACX0_306181_rh_us\">Audiobook<\/a><\/h3>\n<h3><strong>\u2013 ArmaniTalks\u00a0<\/strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/1f399.svg\" alt=\"\ud83c\udf99\ufe0f\" \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/1f525.svg\" alt=\"\ud83d\udd25\" \/><\/h3>\n<div class=\"addtoany_share_save_container addtoany_content addtoany_content_bottom\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why Authenticity is Making a Comeback on YouTube &nbsp; I&#8217;ve noticed a lot of low-budget content on YouTube is rising again. Why? &nbsp; For a long time, Mr. Beast set the trend for YouTube content. He had a high-budget, fast-paced editing style that hooked the viewers in. &nbsp; Soon, other creators followed the lead. They&#8230;<\/p>\n","protected":false},"author":3,"featured_media":14683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[19],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Authenticity is Making a Comeback on YouTube - Armani Talks<\/title>\n<meta name=\"description\" content=\"This blog talks about why authenticity is making a comeback on YouTube. It&#039;s like we are taking a blast to the past. 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