<\/p>\n
One company that is very underrated is Pixar.<\/p>\n
If you\u2019re like me, then Pixar may have made up a lot of your childhood.<\/p>\n
<\/p>\n
Toy Story, the Incredibles, and Toy Story 2.<\/p>\n
Hey, I\u2019m a big Toy Story fan.<\/p>\n
<\/p>\n
Nowadays, Pixar is evolving with the times and creating classics for the new generation.<\/p>\n
What makes Pixar so compelling?<\/p>\n
<\/p>\n
Is it their culture?<\/em><\/p>\n Is it their technology?<\/em><\/p>\n Or is it their storytelling philosophy?<\/em><\/p>\n <\/p>\n I\u2019m here to tell you that it\u2019s all 3 of them.<\/strong><\/p>\n <\/p>\n Storytelling like Pixar is possible in your own domain.<\/p>\n Allow us to learn some of their timeless principles so we can create riveting content<\/a> that drives change.<\/p>\n <\/p>\n <\/p>\n For the first 10 years of Pixar\u2019s existence, they were viewed as a technology company.<\/p>\n They weren’t aware at the time…but they were pioneering for what was to come.<\/p>\n <\/p>\n Setting the foundations allowed them to set the stage for what was important.<\/p>\n ‘What was important?’<\/p>\n It was the stories.<\/em><\/p>\n <\/p>\n Imagine this real quick.<\/p>\n You spend 10 years<\/strong> setting up the technology to say something is more important than the technology??<\/p>\n <\/p>\n A lot of people in Pixar could have revolted against this idea.<\/p>\n ‘No, we are a technology company, not a storytelling company!’<\/p>\n However, they didn’t do that.<\/p>\n <\/p>\n They understood their advanced computers, telecommunications<\/a>, and graphics processing systems were no more than glorified pencils for the story.<\/p>\nKeep the Important Thing the Important Thing<\/h2>\n