Pinterest: The Platform That Gets No Love
I saw this girl post a TikTok recently about Pinterest.
She gave an excellent idea for all the men out there.
She said:
“If you want to surprise your girl and have no clue what to get her, find her Pinterest. Check out one of her boards, and you’ll see she has a lot of stuff pinned. You’ll notice she’s pinned dresses, purses, and other items. Get her something from that board!”
I thought that was genius.
Then I paused and thought, Who even uses Pinterest?
The Time I Tried Pinterest
I remember back in 2019, my roommate kept telling me to get on Pinterest.
He was like:
“Arman, you need to put Armanitalks on Pinterest!”
So, I made a profile for ArmaniTalks.
My roommate kept me motivated because he was getting a ton of traffic to his website from Pinterest.
When I saw his traffic surge, I got focused.
But for some reason, I eventually quit using Pinterest.
I just didn’t feel like the platform was intuitive.
How a Blender Changed Everything
In 2021, I got into smoothies.
And I kid you not, I couldn’t find simple recipes.
Google has this way of overcomplicating the simplest things.
Everyone is trying to rank for keywords, so I’d type “simple smoothie recipe” into Google and get flooded with a wall of text.
It got to the point where I almost gave up on smoothies altogether.
Until I re-downloaded Pinterest.
I opened the app, and boom!!
There it was…
A picture with a bunch of smoothie recipes and ingredient breakdowns.
No article.
No fluff.
Just a clean infographic with smoothie ideas.
I loved it.
It was so simple and straight to the point.
After that, I started using Pinterest more.
What I Use Pinterest For
I believe Pinterest is an excellent hub for ideas.
Recipes are a simple way to get value from the app.
Another thing Pinterest is great for?
Fashion.
Most guys struggle with fashion.
We just throw on whatever’s in the closet.
But if you get into the habit of browsing outfits on Pinterest, you’ll get ideas for what works in different contexts.
Pinterest helped me build my suit collection.
I’d see how people styled dress shirts with ties, the breaks on pants, and even how to tie a tie.
The app’s strength is in its visual appeal.
I still don’t fully understand how to use Pinterest.
I’m sure I’m not getting everything out of it.
But when I use it intentionally, it’s a useful tool.
These days, I primarily use it for two things:
- Recipes
- Fashion inspiration
Should Your Brand Use Pinterest?
I won’t make any sweeping statements here.
Because I still don’t create much on Pinterest.
That being said, my buddy (the one who convinced me to try Pinterest) always told me:
“If you have a blog, you need to use Pinterest.”
I do have a blog with a ton of content.
So, I wonder, can I leverage Pinterest to drive traffic to my older articles?
Here’s my take:
- When a tool is free, it’s worth considering.
Pinterest is free.
There are people out there successfully using it to grow their personal brands.
So why not me?
Right now, I haven’t felt the urge to double down on Pinterest for ArmaniTalks.
But I haven’t ruled it out either.
A friend gave me an interesting perspective:
“Don’t think of Pinterest as a social media app first, Arman. Think of it as a search engine. Once you do, everything will make more sense.”
Learning to Use New Apps
A few years ago, I used to hate TikTok.
I thought it was a cringe app where people just danced around.
But by the time I bought my house, my perspective shifted.
I started respecting TikTok more because I saw unique fixes for everyday household chores.
That’s when I decided to add ArmaniTalks content to TikTok.
I used a tool called Opus Clips to turn my YouTube videos into shorts, then posted them on TikTok.
The result?
Thousands of views.
A few people even checked out my longer YouTube videos after discovering me through TikTok.
The lesson?
Don’t dismiss social media apps too quickly.
At first, you won’t see the benefits.
But as your brand evolves, you might find a need for them.
Using Pinterest in the Future
The best way to become a creator on an app is to first become a consumer of the app.
I don’t feel confident about leveraging Pinterest for ArmaniTalks just yet because I don’t have fluency in the app.
I’m still unsure about things like boards, pins, followers, and likes.
The more I use it, the more I’ll learn.
Communication skills can often be turned into visuals.
I wonder if there’s cross-promotional potential here.
For example:
- Create a blog post.
- Turn the blog content into visuals.
- Post those visuals on Pinterest.
People who use Pinterest regularly only have good things to say about it.
I’m intrigued by its potential.
In 2025, I hope to use the app more.
I want ArmaniTalks to grow.
And the way it will grow is by utilizing low-hanging fruit.
While the masses focus on TikTok and Instagram, I’m curious about Pinterest.
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– ArmaniTalks 
